Social Media is a marketing revolution that has broken out in a big way over the past few years. In this course, Bobby Owsinski shares helpful tips and best practices for online marketing and promotion that can help you harness the power of social media to promote your music and increase your fan base. You're a musician in the twenty-first century, and the culture and expectations have changed - especially when it band promotion comes to the way bands and solo artists promote and distribute their music.

With the amount of content that is constantly pouring into YouTube, the more you post, the more likely viewers are to land on your videos. After doing some research on some well-known social media marketing campaigns from some of the most popular artists today, here are some of the most memorable ones I came across.

Contrary to popular belief, using social media is more than just posting what's interesting. Independent Music Promotions fulfills the music marketing and PR needs of serious independent musicians. I'm going to assume that you've been using Facebook, Twitter, YouTube, LinkedIn, and Instagram at least a little bit already.

But the Facebook-owned company is now embracing its role in artists' lives and working closely with the music industry to make the most of this unexpected relationship. Juicer's social media aggregator pulls all of your tracks from SoundCloud and social media posts, hashtags, videos, and images into one, beautiful feed you can embed anywhere on your website.

This research addresses the question of why consumers use social media especially in relation to music consumption and how music industry companies could improve their social media efforts by matching company strategies with consumer motives. How social media platforms are used is fairly subjective and tied the unique nature of each artist's distinct brand and cultural identity.

Any artist, band, producer, or recording engineer trying to promote their work has a wide variety of social media outlets to choose from. For artists marketing music digitally, Spotify pairs really well with other social media platforms (like Facebook). Instagram is one of the hardest apps to keep updated, requiring pictures and video to post on the platform.

4. Tweet often: there isn't much point in setting up a Twitter account if you're not planning on actually using it. If you can't see yourself tweeting all the time, start with a smaller number of tweets; three or so. Though you should never spam users that follow you, in general, the more tweets you posts, the more engagement you will create.